Two free tools, no signup
Will I sell it?
Eight questions that tell you if your SaaS, app, or online business will actually sell — and for how much. Built by founders who've watched 200+ indie projects either close or quietly die on Flippa.
Two tools, two questions
Most founders ask both at some point. Pick whichever you're sitting with right now.
Will my business sell?
Eight questions about your numbers, traffic, and history. You get a verdict, a realistic price range, and a list of things to fix before listing.
ValuationWhat's it worth right now?
Six numbers about your project. We compare to actual closed deals in your category and give you a low–mid–high range with the math behind it.
Why this exists
Most valuation calculators lie. The honest ones aren't fun to read.
The standard advice goes "your SaaS sells for 3-5× ARR" and that's where the article ends. Then you list, get silence, drop your price 30%, get one lowball, drop again, give up.
Real prices are determined by a stack of factors generic calculators don't model: churn behavior under acquirer scrutiny, customer concentration risk, traffic-source diversity, code transferability, founder dependency. Each shifts your multiple by 0.3–1.5× cumulatively. Which is why two SaaS at "$5K MRR" sell for $40K and $180K.
We built two tools that try to tell the truth about that math, plus a blog of operational knowledge for the moments between "I'm thinking about selling" and "I actually listed it."
Built independently. Not affiliated with any specific marketplace — recommendations are based on your specific situation, with honest constraints listed for each option.
From the blog
What we keep getting asked
How buyers actually evaluate SaaS in 2026 — the framework most sellers don't know
The four-step diligence pattern serious acquirers run, and what each step is silently testing for.
Why your listing is getting silence (and how to diagnose the actual problem)
Silence in week one is almost never a price problem. Here's the diagnostic ladder we use.
The 5 due diligence questions that kill 70% of indie SaaS deals
Each one has a clean answer. Most sellers prepare for none of them.
Pre-revenue project worth more than you think — what buyers actually pay for
The "no MRR = no value" myth, with real comps from 12 pre-revenue sales we tracked.